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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

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true University 2016

True University is back for the sixth year! We kick off at 9am on June 13th, and all employees from the True portfolio are invited to take part in the festivities. Please join us at UC Berkeley for two days of learning, collaboration and excitement. 

Monday
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why attend?

True U is a two day startup school fostering learning and collaboration between more than 350 attendees from the True Ventures portfolio. We at True believe deeply in the power of an engaged community and seek to expose our Founders and their employees from our 120+ companies to thought leaders and experts from every element of the startup process. True U prepares you to become a better leader, teammate and human as you take part in workshops in areas including sales and marketing, leadership, culture, design, engineering and more.

The day we've all been waiting for

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schedule: Monday june 13

monday, june 13

8:30AM

Breakfast and registration


9:15AM

true u welcome

Christiaan Vorkink, True Ventures

10:00AM

first period

OKRs: How Hyper-Growth Startups Stay Focused :: Rick Klau (Partner, GV)

Scaling Your Sales Organization :: Jory Des Jardins (Startup Advisor & Co-Founder, BlogHer)

FindingThe Right (Legal) Fit to Drive Culture and Growth :: Delida Costin (Former GC, lynda.com & Pandora)

My Top 10 Startup Screw-Ups :: Amanda Peyton (Ara Modules Lead, Google)

11:15AM

Second period

Data, Virality, and Growth From A to Z :: Aaron Schildkrout (Head of Data and Marketing, Uber) and Hiten Shah (Co-Founder, QuickSprout)

Working with Millennials :: Holly Schroth (Senior Lecturer, Haas School of Business, UC Berkeley)

Onboarding and the Cost of Team Debt :: Kate Heddleston (Founder, CEO, Opsolutely)

Predictable Growth: How Duo Does Demand Gen :: Luke Retterath (Director of Demand Generation, Duo)

12:15PM

Lunch


1:15PM

Third period: Workshops

Collaborative Research for Better Decisions :: Erika Hall (Dir. of Strategy, Mule Design Studio)

Present! A Techie's Guide to Public Speaking ::  Poornima Vijayashanker (Founder, Femgineer)

You Are The Product :: Joanna Bloor (CEO, The Amplify Lab)

Intrinsic Virality: Designing for Growth :: Blake Commagere (Co-Founder & COO, Vault12)

3:00PM

fourth period

Product Market Fit in the Age of Dying Unicorns :: Kakul Srivastava (VP, Product & Marketing, GitHub)

Belong: Why and How Communities Scale and Take Action :: Douglas Atkin (Global Head of Community, Airbnb)

How Insight-Driven > Data-Driven :: Tara Syed (Head of Business Analytics, Pinterest)

The Way You Work: Scaling a Great Engineering Team :: Kimber Lockhart (CTO, One Medical)

4:00PM

midterm reception


7:00PM

special Event


schedule: tuesday june 14

monday, june 13

8:30AM

breakfast


9:15AM

General session

Creating the Culture You Want... From the Start :: Diane Adams (Chief People Officer, Qlik)

10:15AM

first period

Lean Marketing: The Soul of a New Startup :: Nazila Alasti (Global Head of Product Marketing, eBay)

Introduction to Supply Chain Management :: Patricia Grace (COO, Ophir)

The Price Window: How to See Markets More Clearly and Make Better Informed Pricing Decisions :: Chris Hopf (Founder, PricingWire)

Speaking with Purpose: The Art and Science of Effective Communications :: Burt Alper (Instructor, Stanford GSB)

11:30AM

Second period

Using data to go from Zero to MVP to Product :: Johanna Evans (Principal UX Designer Mobile & Growth, SurveyMonkey)

Brand Matters: Simple Strategies for Startups :: Carolyn Pollock (Brand and Marketing Consultant)

Principles of Effective Negotiation :: Linda Netsch (Founder, Align Consulting)

Building a Culture of Empathy in Organizations :: John Kinyon (Co-founder, Mediate Your Life)

12:30PM

Lunch


1:30PM

Third period

Design as a Philosophical Imperative :: John Maeda (Design Partner, KPCB) and Om Malik (Partner, True Ventures) 

Marketing from Both Ends: How to Use Consumer Insights to Build and Market Products that Transform :: Tara-Nicholle Nelson (Founder & CEO, Transformational Consumer Insights)

How to Build a Rock Star Brand :: Denise Lee Yohn (Author, What Great Brands Do)

Leading through Scale: Building a High Functioning Organization :: Don Faul (COO, Athos)

2:45PM

fourth period

Faster Higher Stronger: Creating a Culture of Feedback and Improvement :: Jevan Soo (Chief People Officer, Blue Bottle Coffee)

The Future of Data Science: Lessons from the Frontier :: Michael Driscoll (CEO & Founder, Metamarkets), Beau Cronin (Data Scientist, 21 Inc.) and John Akred (Founder & CTO, Silicon Valley Data Science)

A Practical Guide to Product Management at Startups :: Ravi Narasimhan (Group Product Manager, Google)

Building Systems to Scale :: Karan Singh (Sales Systems and Sales Strategy leader, Cloudera)

4:00PM

graduation celebration


SPEAKER

kimber lockhart

CTO, One Medical Group

Kimber is the Chief Technology Officer of One Medical Group, working to scale the technology innovations that underpin the re-invented doctor’s office and create a fully connected health engagement platform. Prior to joining One Medical, Kimber gained valuable experience at Box where she was most recently Senior Director of Web Application Engineering, leading a number of engineering teams behind the growing commercial success of the company.

SPEAKER

TARA-NICHOLLE

NELSON

Founder & CEO, Transformational Consumer Insights

Tara-Nicholle Nelson was the VP, Marketing for MyFitnessPal and Under Armour Connected Fitness. Over 120 million people worldwide use Under Armour Connected Fitness apps to get an around-the-clock view of their food and fitness activities. In Tara’s first year on the job, MyFitnessPal grew from 45 million to 90 million users, and went from raising an $18 million Series A to acquisition by Under Armour for $475 million.

SPEAKER

TARA SYED WILLIAMS

Business Analytics, Pinterest

Tara translates data into what makes strategic business sense for Pinterest. Every day her team leverages Pinterest’s massive stores of data to help everyone from product managers to community specialists make better decisions to grow Pinner value. Previously, she ran Business Analytics for One King's Lane and was a senior business analyst for True portfolio company SendMe Mobile.

Speaker

burt alper

Founder, Burt Alper Consulting

Burt believes that strong communication skills create a competitive advantage. He's dedicated his career to helping people articulate their messages more effectively through improved content development and presentation delivery. When you’re preparing for high-profile and/or high-stakes presentations, I help you inspire, motivate, win, or just explain more effectively. No matter your position, he can help you tell your story.

speakER

john kinyon

Principal, John Kinyon Training & Consulting

John trains individuals and organizations in the ability to have conversations based in empathy, leading to compassion and collaboration. What is empathy? In this approach, it is a communication skill that integrates mindfulness, understanding, and a language of universal needs. It is the ability for emotional intelligence that produces connection, clarity, and effectiveness. In organizations, John provides training that builds a culture of empathy through structures that support empathic communication and having difficult conversations.

speakER

diane adams

Chief People Officer, Qlik; Author, It Takes More Than Casual Fridays and Free Coffee

Diane has devoted her career to building and studying the role of culture in a company’s success. Whether she’s at the helm of a Fortune 500 HR organization or independently coaching and consulting chief executives of smaller organizations, and nonprofits, Diane is a leader in helping companies recognize what’s required to energize their people and to achieve long-term success at the bottom line.

SPEAKER

JORY DES JARDINS

Founder, BlogHer

Jory co-founded BlogHer, a category defining women’s digital media company, generating over $50M in income for digital influencers in the past 5 years. She spent 10 years on the founding team, enabling strategy from pre-venture funding through post-acquisition phase. BlogHer’s success was driven by her passion and expertise in building a scaled marketplace for social content.

speakER

aaron schildkrout

Head of Data and Marketing, Uber

Aaron runs the Data and Marketing teams at Uber. Before Uber he worked at RRE Ventures in New York. Prior to that he co-founded HowAboutWe, a media company focused on modern relationships. He was co-CEO and ran product, engineering, data, and design. His early career was in education -- the unsung, ideal training ground for entrepreneurism, insatiable mission-oriented drive, and product design.

speaker

kate heddleston

Founder/CEO, Opsolutely

Kate is a software engineer in San Francisco who mostly works on python projects. Tools she's worked with include python, django, flask, angularjs, bootstrap, jquery, backbone, reddis, chef, percona/innoDB, rabbitMQ, celery, PostgreSQL, salt, gunicorn, nginx, tons of python libraries, and git for version control. She enjoys working with open source software because you always get to learn something new, and there are some amazing technologies out there that people built to make software development faster, easier, and smarter..

speaker

don faul

COO, Athos

Now COO at True portfolio company Athos, Don was previously Head of Operations at Pinterest, where he oversaw the community and operational teams focused on putting Pinners first while creating an engaging and valuable environment for brands, through scaled and timely responses and building feedback-driven products and solutions for the entire ecosystem. Prior to Pinterest, he spent 4+ years at Facebook, where he was VP of Online Operations, and also served as Manager of Online Sales and Operations at Google. Previously, Don served as Platoon Commander in the US Marine Corps.

SPEAKER

NAZILA ALASTI

Head of Product Marketing, eBay

Nazila is Head of Product Marketing and former Senior Director of Brand & Emerging Initiatives at eBay. Previously, she founded and was the CEO of Jooners.com, an online volunteer management system, and spent 15 years in engineering, product management and business development roles in companies such as Apple and Javasoft. She has founded and participated in the successful exits of two companies (Collation/IBM and eCircles/ UnitedOnline) and has spent a number of formative years as an associate at Glenwood Management, an early stage venture fund.


SPEAKER

MIKE DRISCOLL

Founder & CEO, Metamarkets

Mike founded Metamarkets in 2010 after spending more than a decade developing data analytics solutions for online retail, life sciences, digital media, insurance, and banking. Prior to Metamarkets, Mike successfully founded and sold two companies: Dataspora, a life science analytics company, and CustomInk, an early pioneer in customized apparel. He began his career as a software engineer for the Human Genome Project.

speakER

jevan soo

Chief People Officer, Blue Bottle Coffee

Jevan is the Chief People Officer at Blue Bottle Coffee. Previously, he was Head of People Development and Sales Operations & Strategy Lead for Square, leading critical organizational and people development initiatives as the company doubled from 400 to 800 employees. He joined Square after nine years at McKinsey & Company, where he served financial services, technology, and public sector clients on operational and organizational issues. 

Speaker

Denise Lee YOhN

Author, "What Great Brands Do"

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands. She has been a regularly contributor to Harvard Business Review, Forbes, NPR, and FOX Business TV.

speaker

 Joanna Bloor

Co Founder, The Amplify Lab

With nearly two decades of experience in digital, print, broadcast radio and broadcast television, Joanna is a veteran of the media space. Her experience encompasses Sales, Sales Management, Operations and Advertising technology, including most recently Pandora, CBS Interactive, and Citysearch. She has worked with both start-ups and established organizations within the technology, online media, restaurant and retail sectors. Successfully leveraging early successes in sales and management, Joanna has become a nationally recognized expert in advertising operations. 

speakER

Johanna Evans

Principal UX / Mobile & Growth Designer, SurveyMonkey

Johanna is  passionate about using data to design responsive products with remarkable user experiences. Her level of happiness increases when she is solving complex UX, product, or conversion problems. She has more than 15 years of experience in visual design, most recently including SurveyMonkey and Xmarks, and also spent four years on the faculty of Academy of Art University in San Francisco.

speaker

Carolyn Pollock

Director of Brand, Social, and Communications,  Thumbtack

Carolyn is a proven marketing and management professional with nearly 20 year track record of driving growth and building successful brands, including One Kings Lane, Facebook, Speck, Timbuktu, eBay and Dolby Labs. Today, she leads brand strategy and development, brand programs, social media marketing and public relations for Thumbtack in San Francisco. 

Speaker

Chris HopF

Founder, PricingWire

For more than 25 years, Chris has worked as an owner, employee and as a hands-on consultant with hundreds of innovative startups, mid-sized mergers and Fortune 50 Corporations such as Microsoft and United Technologies. His experience spans industries including software, high technology, IoT, API's, SaaS, PaaS, IaaS, digital media, retail, publishing, general and specialty contractors, industrial suppliers, wholesale distribution and more. He is a Certified Pricing Professional (CPP) and member of the Professional Pricing Society.

speaker

luke retterath

‎Director of Demand Generation, Duo

Luke has a decade of experience in digital marketing for ecommerce, lead generation, and CPG organizations. His areas of focus include search marketing, analytics, and strategic planningg. In his role, he leads, evaluates, and assesses the effectiveness of all marketing programs as well as define goals, metrics and ROI for programs. He's also responsible for testing and refining all components of demand generation programs; including lists, email templates, landing pages, offers, advertising, and keywords to continuously improve campaign effectiveness.

 

speaker

Ravi

narasimhan


Group Product Manager, Google

Ravi joined Google in 2014 after having been a founding member of Twitter's small/medium business (SMB) and self-serve ad solutions, starting when the ideas were rough whiteboard sketches. He led sales strategy (initially) and product strategy (later) for 3 years with successful launches in US, UK, Canada and Ireland.

speakER

douglas atkin

Global Head of Community, Airbnb

Community, movements, technology, and brands have been Douglas's career history. He is the Global Head of Community at Airbnb, Co-Founder and Board Chair of Peers.org (a movement for the Sharing Economy) and CEO of theglueproject (all about social glue). Previously, he was a Partner at Meetup, and Co-Founder at Purpose (Movements for social change). He is also the author of 'The Culting of Brands' and has been a brand strategist at several agencies in London and NY.

 

speakER

delida costin

Former General Counsel, Pandora Media and lynda.com

As an executive, general counsel and director, Delida's career reflects her attraction to novel, uncertain, game-changing questions. She has advised companies and other organizations that have sparked industry-wide transformation with innovative technologies and services. Products that rip through culture, revolutionizing consumer expectations and behavior, appeal to Delida’s lifelong fascination with adventure. She helps redefine possibilities in the charged space and time after consumers adopt a new product, but before the cases are heard and the statutes are enacted.

speakER

kakul srivastava

VP Product Management, GitHub

Kakul is VP Product Management at GitHub.. Previously, she was CEO and co-founder of Tomfoolery, a mobile-first startup dedicated to building amazing apps for work. Over her 15 year career, Kakul has helped build some of the most loved consumer products ever: Adobe's Photoshop line of products, Flickr, Yahoo! Messenger, and Yahoo! Mail. At Adobe, Kakul managed the team that launched Photoshop Album, the first ever consumer product to introduce the concept of tagging photos.

She then went on to join Yahoo! as the first product person at Flickr, where she eventually became GM and led her team to grow the fledgling social photo service from 37,000 users to over 60M. Prior to forming Tomfoolery, Kakul was part of the leadership team at TinySpeck.

speakER

linda netsch

Lecturer, Stanford Law School

Linda Netsch is a Lecturer at Harvard Law School, Stanford Law School, and the Haas School of Business, teaching negotiation and conflict resolution. Her executive education and consulting practice focuses on developing leadership, negotiation, and collaborative communication skills. She works with clients from a variety of fields, including technology, pharmaceuticals, energy, banking & finance, health care, law, government, and education. She has worked extensively in Europe, the Middle East, Asia, Australia, and Latin America. In addition to training and consulting, Linda practiced law at an entertainment law firm in Los Angeles and worked as an Alternative Dispute Resolution Attorney at the US Postal Service Headquarters in Washington, D.C. Linda started her career as an officer in the US Air Force.

speakER

blake commagere

Co-Founder, Vault12

Blake is a growth expert, serial entrepreneur, angel investor, and an advisor to several companies in the SF Bay Area. In his career, he has raised over $12 million in VC/Seed funding, started 7 companies, and sold 5 of them. He regularly gives talks on a wide variety of subjects including: Growth Hacking/Viral Marketing, Fundraising, and Building a Positive Culture.


speakER

erika hall

Co-Founder & Director of Strategy, Mule Design

Erika is the cofounder and director of strategy at Mule Design Studio in San Francisco, where she leads the research and information design practices. She is a natural problem solver with 20 years of experience in interactive strategy, technology, and design across a wide variety of industries. Recent clients include the Audubon Society, the Seattle Times, and the San Francisco Opera. She is also the author of Just Enough Research from A Book Apart.

speakER

Tricia Grace

Chief Operating Officer, Ophir

Tricia is chief operating officer at Ophir, a boutique supply chain and product life cycle management company that provides virtual operations services to start-ups and MNCs that do not wish to invest in permanent supply chain functions. A consumer electronics industry veteran, she has worked for Apple, Infocus, Dell, in various senior supply chain roles, based in both the US and Asia. More recently Tricia has also spent time in supply chain consulting with Tata Consultancy Services (TCS), based in the UK, with exposure to companies like Lego, Ericsson and Nokia.

speakER

john maeda

Design Partner, KPCB

John is a designer, technologist and catalyst behind the national movement to transform STEM (science, technology, engineering and math) to STEAM. He served as the 16th President of the Rhode Island School of Design where he repositioned the institution to regain its top position in the new economy. An internationally recognized thought leader at the intersection of design and technology, he now works with startup CEOs as Design Partner at Kleiner Perkins. In the 1990s, John led a research team at the MIT Media Lab to connect design with computer science. It was there that he fostered the first generation of engineers who could elegantly design, and designers who could fluently code. His early work for print and the computer was accessioned into the permanent collection of the MoMA. In recognition of his career-spanning efforts to bridge design, computer science and business, Esquire named John as one of the 75 most influential people of the 21st century.

speaker

hiten shah

Co-Founder, QuickSprout

Hiten has started three SaaS companies since 2005:  Crazy Egg, KISSmetrics and Quick Sprout. He is an active advisor and investor in startups who enjoys helping other people succeed in business and in life.


speaker

john akred

Founder & CTO, Silicon Valley Data Science

John is the Founder and CTO of Silicon Valley Data Science. In the business world, he likes to help organizations become more data driven. He has over 15 years of experience in machine learning, predictive modeling, and analytical system architecture. His focus is on the intersection of data science tools and techniques; data transport, processing and storage technologies; and the data management strategy and practices that can unlock data driven capabilities for an organization.

speaker

beau cronin

Data Scientist, 21, Inc.

After receiving his PhD in computational neuroscience from MIT in 2008, Beau co-founded two companies based on probabilistic inference. The second, Prior Knowledge, was acquired by Salesforce in late 2012, where he worked as a product manager. Beau is interested in working on virtual reality, artificial intelligence, probabilistic programming, and machine intelligence and perception. His strengths are in connecting highly technical teams and ideas with the wider world - through listening, writing, speaking, and functional prototyping. He knows something about data science, predictive analytics, machine learning, probabilistic modeling and inference, Bayesian statistics, computational and systems neuroscience, Python, Javascript, technical product management, and startups.

DETAILS

DATE

date

June
 
13
 
2016
 
9:00am
June
 
14
 
2016
 
6:00pm
 

venue

TIME

Monday
9:00am
 – 
Tuesday
6:00pm
 
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“Nice work! Really was a wonderful event. My only regret was not dragging the rest of the team down.”

true U 2014 attendee

LOCATION

WHAT TO EXPECT

01

learn

Pick up strategies and tactics from the experts that you can put to work in your companies.

02

collaborate

Share ideas with others from the True portfolio working in your role and job function.

03

INSPIRe

Together we are creating something amazing. Come contribute to the magic.

"

"It was a fantastic opportunity; I hope I get the opportunity to return. Thank you for all the hard work that went into pulling together such a thoughtfully designed event, executed at a level that is much better than I've seen for much larger conferences."

True University 2015 Atttendee

OUR SPONSORS

Come meet and mingle with attendees from 100+ companies in the True portfolio

ADD PHOTOS
"RT @allisoncarpio: @nazilaherself Great talk at #TrueU - Pristine message: "We are building ______ that solves _______ for ________""
Ryan Thomas Riddle @ryantriddle
"@nazilaherself thank you for the great presentation at #TrueU"
Gabriel Tavridis @gtavridis
Zero to MVP to Product: when testing multiple charity options guess which one fared best #TrueU https://t.co/d8GAl2c5tv
@Santosh Hari
Jun 14th, 3:16PM
#TrueU
Great speech by @taranicholle on why marketing can never be educating or motivating, only triggering. #TrueU https://t.co/8x7AEyw1Bw
@Oskar Kalmaru
Jun 14th, 5:20PM
#TrueU
""University education succeeds when people of all backgrounds/demographics attend, not just the same strata as before." @johnmaeda #TrueU"
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RT @trueventures: Your pristine message: I am building _____ that solves______ for______ @nazilaherself #TrueU #leanmarketing https://t.co/…
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Jun 14th, 6:31PM
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Q&A time here at #TrueU data science panel. @beaucronin says there's big workflow productivity value w/ data. https://t.co/CMJUoFAFRK
@Metamarkets
Jun 14th, 6:38PM
#TrueU
RT @trueventures: "When you don't have to ask...you just do." #Culture according to @Diane_K_Adams, Chief People Officer @qlik. #TrueU http…
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Jun 14th, 8:48PM
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I passed! #TrueU https://t.co/8cOU0C12RK
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Jun 14th, 8:47PM
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"RT @joha: To not have "spray on design" the understanding of the need must come from the founders, the VC, all the way to the CEO @johnmae…"
Erika Hall @mulegirl
Another inspiring #TrueU! TY @trueventures, speakers, and attendees. Let's shake things up. https://t.co/NWSH4Z0sEY
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Jun 14th, 10:53PM
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"Thanks, @trueventures, for two days of knowledge. Can't wait to put what I learned into practice. #TrueU"
Ryan Thomas Riddle @ryantriddle
RT @veen: "Your target customers have to love you more than they hate change." @mulegirl #TrueU https://t.co/Czzt0jSSqa
@Davide Di Cillo
Jun 15th, 9:37AM
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"Asked about data science’s future at #TrueU, @beaucronin: someone will crack the problem of going from internal development to production"
Eugene Mandel @eugmandel
"awesome experience! thanks for including me @trueventures #TrueU https://t.co/VP4N9nvAz7"
Denise Lee Yohn @deniseleeyohn

True University 2016

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